IDEA’YALA is Ayala Land Incorporated’s flagship innovation program for the youth. The IDEA’YALA Challenge is a nationwide search for the most innovative ideas that would shape the mall of the future. Open to youth groups ages 18 to 24. Top teams go through a series of bootcamps and pitching sessions. The best team will have their idea implemented in the Ayala Malls in collaboration with the Ayala Malls Group.